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Nov 19, 2020 (Newsletter Issue 19/20)
South Korea
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Online Counterfeit Product Prevention Measures Planned

The Korean Intellectual Property Office (KIPO) announced ‘online counterfeit product prevention measures’ at a meeting of the COVID-19 Central Disaster and Safety Countermeasure Headquarters.

KIPO prepares current measures to efficiently block the rapidly increasing online distributions of counterfeited products and to minimize consumer damages by the limited crackdown manpower.

The Office plans to preemptively block consumer damage. Experts of KIPO will temporarily be involved in online monitoring, to expand and conduct the measures of restraining sales by deleting the relevant posts and closing the relevant sites, focusing on the areas threatening the public health and safety.

In addition, as to the relevant mass distributors and regular sellers, the trademark special judicial police will intensively investigate and block the distribution of counterfeit products. In the mid to long term, the investigation manpower will be reinforced and the advancement of investigation techniques, such as digital forensics, etc., will be carried forward in preparation for a continuous increase of online distribution.

Moreover, KIPO plans to improve the effectives of consumer damage relief by the cooperation of the trademark owner and online platform company. Furthermore, an amendment to the Trademark Law has been taken forward to impose to make the product seller responsible for preventing trademark infringement.