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Amendments to Trademark Laws

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Feb 14, 2019 (Newsletter Issue 2/19)
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First Non-traditional Trademarks Granted

The Industrial Property Mexican Institute (IMPI) has delivered the first non-traditional trademarks registration certificates within the scope of olfactory marks, sound and commercial image since the amended Mexican Industrial Property Statute entered into force.

The registration certificates have been granted to the following applicants:
- Olfactory mark to Sureste Sustentable S.A. de C.V. for a bamboo-smelling paint
- Trademark of commercial image to Germán Flores, designer, for a decorative pot of three pieces in the form of figurine
- Smell mark to Hasbro, Inc. for a toy modelling dough that smells of a combination of sweet with a vanilla-dyed fragrance, cherry and the natural scent of dough based on wheat flour
- Sound mark to Grupo Gran Café de la Parroquia de Veracruz S.A.P.I. de C.V. for the sound that evokes images and memories: a spoon that strikes three times the glass of the coffee