Select Country

Select a country to view information on local trademark law


Countries
A-E  F-J  K-O  P-T  U-Z

Multinational Agreements
EUIPO  WIPO
AIPO/OAPI  ARIPO
Enter Client Voucher:  info
Search
Trademarks
for Free
+
+
TMZOOM

Get Listed

Promote your expertise to IP professionals worldwide.
read more

Subscribe to Free Newsletter

To keep updated on the latest amendments to international trademark laws click here

Articles

Print this page
Sep 16, 2010
David Wolf, Wolf, Greenfield & Sacks, P.C., USA
Christina Licursi, Wolf, Greenfield & Sacks, P.C., USA


Making “sense” of non-traditional marks


David Wolf, Wolf, Greenfield & Sacks, P.C., USA, Christina Licursi, Wolf, Greenfield & Sacks, P.C., USATrademarks have existed as long as commerce has existed. The use of hallmarks—one of the earliest form of trademarks—dates back to at least the fourth century. In the Roman Empire, bricks were often stamped with a mark to identify the artisan and to ensure quality. During the Middle Ages, English law required bakers to mark their loaves so that any underweight goods could be traced to their sources. By the nineteenth century, this trend persisted as manufacturers began labeling wrappers and boxes with brand names and symbols.

Similar to modern day trademarks, early marks served several purposes, including...
 read more