Select Country

Select a country to view information on local trademark law


Countries
A-E  F-J  K-O  P-T  U-Z

Multinational Agreements
EUIPO  WIPO
AIPO/OAPI  ARIPO
Enter Client Voucher:  info
Search
Trademarks
for Free
+
+
TMZOOM

Get Listed

Promote your expertise to IP professionals worldwide.
read more

Subscribe to Free Newsletter

To keep updated on the latest amendments to international trademark laws click here

Articles

Print this page
Okt 20, 2021
Vicente Campodonico, OMC Abogados & Consultores, Peru

Unconventional trademarks and their protection in the l...


Vicente Campodonico, OMC Abogados & Consultores, PeruWe understand for "conventional" trademarks as those that are expressed by words, numbers, images or symbols, that is, they can only be perceived by the sense of sight. On the other hand, the so-called "Unconventional" trademarks can be distinguished by any of the five senses and are expressed through unusual methods, such as, for example, a type of experience used as part of a marketing strategy in order to leave a mark on consumers, thus in this way orienting their preferences towards a certain offer. read more