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Specials

09-18-2012

Non-Traditional TM Special

In saturated markets, brand owners continue to explore more inventive ways to create strong brands. They move beyond strictly visual into other mediums, including sounds, smells and tastes in marketing their products.

Such innovative brands can already be registered as trademarks in many countries. Whether a certain type of unconventional mark is protectable in a specific country, may be checked in our Non-Traditional Marks (NTM) Database. read more

06-12-2012

Poland/Ukraine Special

Soccer fans are excited as on June 8 the tournament of the UEFA European football championship has begun in Poland and Ukraine.

Trademarkwise, the two hosting countries of the event are relatively unknown. In our special, we introduce these two countries. We address general trademark issues and focus on relevant IP questions. The special is complemented by trademark statistics. Opportunities and challenges for brand owners are discussed as well. read more

12-15-2011

Trademark Licensing Special

Licensing enhances the value of the trademark and increases financial returns for trademark owners when properly employed in different jurisdictions. This can be challenging for trademark owners.

Following several requests from our readership, we decided to supplement the data of the country surveys with information on licensing. read more

06-30-2011

Italy Special

Until recently, the Italian trademark registration system was the only one in Europe without an opposition procedure. On July 1st, 2011, opposition becomes a reality - six years after its introduction by the Italian Code of Industrial Property of 2005.

This special outlines the new procedure. Implications for trademark owners are explained. Limitations for oppositions are pointed out. Our authors further describe obstacles the Italian Patent and Trademark Office read more

05-03-2011

IP Services Special

The goal of this special is to provide an overview of IP services, to give an insight into typical questions arising from decisions to procure IP services and to assist our readers in selecting an IP service provider.

Should I rely on a provider or should I manage all IP related issues myself?
What are the criteria when choosing the right service provider?
Which problems will I have to face when dealing with a service provider? read more

01-27-2011

Domains: Are we heading off to new shores?

After two years of intensive discussions, new generic Top Level Domain Names (gTLDs) will most likely be introduced in 2011.
The implementation is certainly expected to satisfy trademark owner’s marketing needs. Undoubtedly, it will also create new challenges.

Shall trademark holders apply for their own gTLD? Which opportunities and threats will that imply? How will the application process work and how much will it cost? read more

05-18-2010

South Africa Special

Soccer fans are excited about the event in South Africa and many companies have a keen interest in the business potential such a large event creates. Not being an official sponsor brings many significant challenges.

The question is how far a non-official sponsor can go without overstepping trademark protection rights by the football parent organization? What are the dos and don’ts? And who suffered or gained so far from the strict ambush marketing rules? read more