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07-25-2017
Gabriella S. Paglieri, Carlton Fields, USA
First published on WTR Daily, part of World Trademark Review, in June 2017


GOOGLE Trademark Has Not Become Generic


Gabriella S. Paglieri, Carlton Fields, USA, First published on WTR Daily, part of World Trademark Review, in June 2017In Elliott v Google, Inc, 15-15809, 2012 WL 2112311 (May 16 2017) the Ninth Circuit upheld a district court’s decision not to cancel the GOOGLE trademark, rejecting a claim that it had become generic.
The plaintiffs were two businessmen who had purchased 763 domain names that included the term ‘google’ accompanied by a specific search term such as ‘googlebarackobama.net’. Google obtained ownership of the domain names through an administrative action, claiming that the
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