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Jan 30, 2018
Vanessa Costantini, Associate, Cowan, Liebowitz & Latman, P.C., USA
First published on www.lexology.com

How you should use a registered trademark or service ma...


Vanessa Costantini, Associate, Cowan, Liebowitz & Latman, P.C., USA, First published on www.lexology.comHere are some guidelines on how to use your registered mark to best legal advantage. You should always use your mark as an adjective – not as a noun or verb. By definition, marks are source identifiers. They are brand names, not products or services. If a mark is misused, it runs the risk of being considered generic and no longer functioning to indicate a particular source. This distinction is simple, but it is significant because systematic use of a trademark as a noun may lead to that mark becoming the common product read more