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Okt 06, 2015
Blake Knowles, Cullens Patent & Trade Mark Attorneys, Australia

The power of 'limping' trade marks in Australia


Blake Knowles, Cullens Patent & Trade Mark Attorneys, AustraliaIt is an almost universal truth that a trade mark lacking distinctiveness is unregistrable. In Australia, the situation is no different. Distinctiveness (whether inherent or acquired) is a core requirement for registrability. However, due to a peculiarity in Australian Trade Marks Office practice, the inclusion of a house brand can permit an otherwise non-distinctive trade mark to proceed to registration and bestow strong enforceable rights. This article will focus on the disproportionate power that can  read more