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Mai 12, 2015
Jose Marquis, OMC Abogados & Consultores, Peru

Are trademark coexistence agreements the future of the ...


Jose Marquis, OMC Abogados & Consultores, PeruIt can be understood as a situation of coexistence when two companies use a similar or identical trademark (in terms of denomination, color, image, etc.) to commercialize a product or service without generating any kind of prejudice between them. The expansion of the cross-border trade as consequence of the conquest of new international markets and the important growth of the companies have created a new scenario where the risk of coincidences of trademark denominations increases. In this time of globalized economy, trademark coexistence is an everyday situation between identical or related products or services within a local market.  read more