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Jul 05, 2010
Dr. Volker Bugdahl, at10tion, Germany

The village venus effect – prototype semantics at trade...


Dr. Volker Bugdahl, at10tion, GermanyA prototype is a first full-scale form of a new type or design of a construction. In semantics, the science of meanings, the term “prototype” varies between “best representative” and “best use of a word”. We will try to build a bridge between prototype semantics and trade marks. The fundamental human ability to categorize is based on recognizing common properties. Thus, we recognize a tree because it shows the characteristics defined for the category tree.  read more