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Jul 28, 2015
Anthonia Ghalamkarizadeh, Hogan Lovells, Germany
First published on Lime Green IP, www.limegreenipnews.com

BGH rules on Blue – Market recognition and survey tunin...


Anthonia Ghalamkarizadeh, Hogan Lovells, Germany, First published on Lime Green IP, www.limegreenipnews.comThe German Federal Supreme Court (BGH) handed down its ruling last week on an invalidity action brought against a blue colour mark of German beauty care giant Beiersdorf. Beiersdorf uses its blue colour (Pantone 280 C, to be precise) for its well-known NIVEA skin-care products, on packaging and in advertising. The mark had been registered in 2007 on the basis of acquired distinctiveness. The claimant, another beauty care company, applied for cancellation of the mark for lack of inherent and acquired distinctiveness. Inter alia, the claimant  read more