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Aug 22, 2019
Sarah Musgrave, Charles Russell Speechlys LLP, United Kingdom
First published at www.charlesrussellspeechlys.com

Motion Marks: The new moving trade marks and guidance f...


Sarah Musgrave, Charles Russell Speechlys LLP, United Kingdom, First published at www.charlesrussellspeechlys.comThe UK Intellectual Property Office (UK IPO) has recently granted the first multimedia moving trade mark following a change in the requirements for non-traditional trade mark applications under the 2015 Trade Marks Directive. The mark was granted to Toshiba and consists of a one second clip of the Toshiba logo surrounded by Origami-style folding coloured triangles. The granting of the mark follows the elimination of the requirement for trade marks to be represented graphically. Instead, intellectual property owners can now use  read more