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Aug 17, 2009
Franck Soutoul, Inlex IP Expertise, France
Jean-Philippe Bresson, Inlex IP Expertise, France

Trademark enforcement against Google’s Adwords


Franck Soutoul, Inlex IP Expertise, France, Jean-Philippe Bresson, Inlex IP Expertise, FranceSummary: French case law has been hesitating as to the proper and most efficient ground for acting against GOOGLE as to its Adwords system. Our practice has shown that a large panel of grounds can indeed be considered. At that time, only trademark infringement is being questioned before the CJE. While often forgotten when it comes to infringement through the Adwords system, advertisers are however not in rest. The case law has indeed adopted a constant position in their respect.  read more