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Sep 16, 2010
David Wolf, Wolf, Greenfield & Sacks, P.C., USA
Christina Licursi, Wolf, Greenfield & Sacks, P.C., USA

Making “sense” of non-traditional marks


David Wolf, Wolf, Greenfield & Sacks, P.C., USA, Christina Licursi, Wolf, Greenfield & Sacks, P.C., USATrademarks have existed as long as commerce has existed. The use of hallmarks—one of the earliest form of trademarks—dates back to at least the fourth century. In the Roman Empire, bricks were often stamped with a mark to identify the artisan and to ensure quality. During the Middle Ages, English law required bakers to mark their loaves so that any underweight goods could be traced to their sources. By the nineteenth century, this trend persisted as manufacturers began labeling wrappers and boxes with brand names and symbols.

Similar to modern day trademarks, early marks served several purposes, including... read more