Special on Umbrella Brands
When filing a trademark it is important to choose a name which is distinctive and unlikely to be confused with prior marks. An adequate approach may be to add a family brand to the trademark to distinguish between similar products and to strengthen the registrability of a proposed mark.
This approach may be common in many countries but in some the trademark office practice may be different. This special issue will discuss if an umbrella brand can simply be understood as another tool to add distinction. Different case notes will provide deeper information and examples of accepted and rejected trademarks using this approach.
We thank our contributors for compiling articles on this subject and for making them available to Country Index users.