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Jun 14, 2018
Frouke Hekker, Novagraaf Nederland BV, The Netherlands
First published on www.novagraaf.com


EU General Court finds EW and WE to be not confusingly ...


Frouke Hekker, Novagraaf Nederland BV, The Netherlands, First published on www.novagraaf.comThe holder of the European trademark WE sought to prevent the registration of a figurative mark for the word EW, on the grounds that the marks were confusing similar, due to visual and phonetic similarities, as well as the similarities between the respective goods for which protection is sought. Both trademarks covered similar fashion-related products. EUIPO’s Opposition Division and later its Board of Appeal agreed; however, in its judgment of 4 May, the EU’s General Court annulled the EUIPO decisions. Likelihood of confusion is a key criteria when assessing the similarity of trademarks. To establish  read more