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Mai 27, 2012
Stephanie Michael, KASS International Sdn Bhd, Malaysia

Calvin Klein and Gioven Kelvin – Separated at Birth?


Stephanie Michael, KASS International Sdn Bhd, MalaysiaIn today’s increasingly competitive world of business, one method that companies have found advantageous in terms of distinguishing themselves and their products from their competitors is through the establishment and building of their brands via trademarks. How else would consumers recognize and identify a particular product or service and make their preferred choice? An established trademark can be a valuable economic asset to a business when it becomes well-known for  read more